The industry of real estate is playing a crucial role in the economy of USA. It is can be said that real estate plays a vital role in the building of any country’s economy. Although, for last couple of years USA real estate industry emerged very sharply but if we look at the progress of the industry it will shock us that this industry has been passing through different phases of ups and downs to reach present level of greatness. From 1900’s to 2024 this industry has seen many rise and fall but now it is at its peak. Following is a brief discussion of the challenges which this industry has been catering ever since.
1. Market Volatility and Economic Uncertainty
Economy of any country can only survive in some suitable and realistic physical conditions. Where there is very sharp curve of rise and fall investors don’t put their money at stake. The economy of USA has been very unproductive in the beginning of 1900’s where people were not sure to invest or even keep themselves retrain to invest. But with the passage of time everything got some space and USA’s GPD and growth reached to its current magnitude. This industry the real estate got its pace and is playing a vital role in building and contributing the national GDP. Even people from other walks of life are ready to invest in this industry.

Covid-19 in 2020 has blown-up over all set of the world. Many countries, which have been progressing at very high speed got stuck into the whirl of Covid-19. Same has been happened with USA real estate industry that has been doing well got struck and because of no physical existence of the investors in the market it goes down and down. But now market has gained stability and it is no more volatile.
2. Affordability Crisis and Housing Shortages
To afford a decent and livable house in USA has become a real challenge. There is a huge different in sale and demand price. People even can’t afford very expensive house. It might be due to the economic conditions of the people or because of no new constructions and old house up gradation. New house and the rehabilitation of old one is very much important in USA. People can make a huge different in owning and getting new house.
This issue is everywhere in USA and especially it is detarioting in Los Angeles, New York and Colorado, where there is zero construction and people are migrating at very high speed. This issue could be resolved by providing maximum house to the needy people at reasonable price. There should be no hike in price for at least a decade.
3. Regulatory and Policy Challenges
Is real estate industry works in only one state of USA? If no, then why there is only one law to sale and purchase property. Laws are always passed to facilitate the common public and if the common public, become the victim of the law then it should be abolished at once. This will not only make new rules to cope with the challenge of short houses but also will make everyone at home in to win new deals and making new ways to excel in the industry.
Many people are still confused in understanding the new rule of new state where they are going to cater with new rules and regulations. There should be centralized system with definite laws for the beginners. Changes of laws from state to state always create disturbance and uncertainty for the investors to invest.
Some laws remain same throughout the country for the common as well as government officials. These laws cannot be altered at any cost but other laws should be flexible as per the area and mortgages. Where there are very much seller and purchasers there laws can be implemented. But for the rest area these should be changeable as per need and demand.
4. Technological Disruption and Innovation
Technology has greatly influenced every segment of the society and so with the real estate industry. What beginners are facing is the adaptation of new tools which are consisting on advance technology. This issue is very common throughout the USA. Even people are selling and purchasing all the properties online which is starting from virtual tour to online agreement. The issue that is causing disturbance is how this new technology could be adopted.

Many a people are trying to learn new tools and are installing into their existing system but other are rattling in getting this new facility. The reason might be very high cost of tools or unawareness to the specific use of the tool for specific purpose. There should be proper mechanism of giving people awareness to the new emerging tools and with all those trends which are influencing the real estate industry very much.
This will help those who are new to the real estate industry and will get ultimate benefits of the platform. If the investor is getting what he is looking for he will surely invest with new enthusiasm. A legit system is very crucial to excel in real estate industry in USA.
5. Environmental and Sustainability Concerns
In USA it is law to maintain greenhouse needs of the house while building a house. If the structure of the house is not meeting with the needs of greenhouse and environment friendly atmosphere then it must be abolished. This is the main cause the new beginners in real estate in USA are very reluctant to invest in the industry. Although, this is very good initiative to meet the needs of the time to improve our health but it also make invertors to double think before proceeding to invest in real estate.
Green building certifications, such as LEED (Leadership in Energy and Environmental Design), are becoming more prevalent, as developers and investors recognize the long-term benefits of sustainable practices. However, there are challenges associated with sustainable development, including higher upfront costs and the need for specialized knowledge and skills.
People who are living at coastline are always at stake and might get some danger of climate change. As they are prone to the direct damage and danger of flooding, rising sea level and other natural disasters. This could also be considered very seriously to improve and to solve the major issue of real estate industry in USA.
6. Social Inequality and Discrimination
Social status of the people plays a significant role in getting their shelter at a reasonable price. Although, USA government is meeting the needs of minorities and addressing their issues but the issue of purchasing a house at good locality is really a tiresome job for the less stabled people in respect of their social position. Even colonies and different blocks segments are also very confusing for the people who are already at danger. There is always a very common issue of racism that is igniting the hate of getting place in respective communities.

USA real estate industry is growing very much rapidly and importance should be given to those who are contributing to its well being and existence. People who are getting daily wages are unable to get their own house and they keep on renting the house. That is why it is very heart wrenching to see them struggling throughout their life to get their own house or shelter.
7. The Future of Work and Its Impact on Real Estate
Covid-19 has accelerated the trend of remote work and getting new trends and deals remotely. After this pandemic real estate virtual assistant are very easy to find. The job of these real estate virtual assistant is to find any property as per need of the clients. Calculate comparable, provide a reasonable after repair value (ARV) and they also skip trace the property to give actual results for the betterment of the clients.
We are also heading towards era of science and technology where we can perform our all tasks by sitting at a specific place and at specific time. Virtual assistant can manage all the issue and make this industry even productive. It will not only make work easy but also will win the trust of the investors as they will get target oriented approach. We can make our industry more and more innovative and productive if we focus on the needs of the hour and don’t put things at eleventh hour.
Conclusion
The real estate industry in the United States faces a complex and evolving set of challenges that require innovative solutions and adaptive strategies. From market volatility and affordability crises to technological disruption and environmental sustainability, the industry must navigate a rapidly changing landscape while addressing deep-seated issues of inequality and discrimination. For stakeholders across the industry, the ability to anticipate and respond to these challenges will be critical to success in the years ahead.
By embracing innovation, advocating for equitable policies, and committing to sustainable practices, the real estate industry can play a pivotal role in shaping a more resilient and inclusive future for the United States. As the industry is growing day by day then it should be kept in mind to make new delights and heights in the modern era so that we can engage more and more audience.